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BtoB

Goat or Gloat: PTT Group

Published on .

Company:PTT Group, Bangkok
Agency: N/A
Market: Energy buyers, investors
Quick Chase: PTT Group, a Thai energy concern, should consider hiring an agency or a translator with a strong command of English. It would undoubtedly produce a headline better than this: “Resource we use the most is our brain.” That doesn't exactly roll off the tongue. In fact, it's embarrassing. So is the lame image of a chain of production facilities atop a hard hat with the PTT Group logo.
Chasers choice: Goat
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