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Goat or Gloat: Shell

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Company: Shell, the Hague, the Netherlands
Agency: N/A
Market: Energy buyers, investors
Quick Chase: The colorful Rube Goldberg-like diagram of how energy channels through the pipeline and comes out as gas at the pump is a grabber. It finally makes sense to us. The image, combined with a column of well-turned text that tells the Shell energy development story in simple, friendly terms, adds up to a strong execution.
Chasers choice: Gloat
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