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Goat or Gloat: Sony Corp., New York

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Company: Sony Corp., New York
Agency: N/A
Market: Educators, IS directors for educational institutions
Quick chase: Sony appears to take people 20,000 leagues under the sea. But they need no goggles or oxygen tanks because they're watching from the comfort of a lecture hall as a school of tropical fish makes its way past a coral reef. Sony knows how to project an image, in this case, for its HD projector. The visual is irresistible, and the headline is on the money, too: "Go from projection to immersion." Chasers' choice: Gloat
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