Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Goat or Gloat: Sony Corp., New York

Published on .

Company: Sony Corp., New York
Agency: N/A
Market: Educators, IS directors for educational institutions
Quick chase: Sony appears to take people 20,000 leagues under the sea. But they need no goggles or oxygen tanks because they're watching from the comfort of a lecture hall as a school of tropical fish makes its way past a coral reef. Sony knows how to project an image, in this case, for its HD projector. The visual is irresistible, and the headline is on the money, too: "Go from projection to immersion." Chasers' choice: Gloat
Most Popular
In this article: