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BtoB

Goat or Gloat: New York Helmsley Hotel

Published on .

Company: New York Helmsley Hotel
Agency: N/A
Market: Corporate travel
Quick Chase: Views of urban skylines from a hotel room window are a dime a dozen. The New York Helmsley Hotel needs to do more in this ad to separate itself from the competition. We like the headline: “Where the city that never sleeps, sleeps.” But the view doesn't say it all. Some additional benefits could have been be presented in copy points.
Chasers' choice: Goat
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