Chasers' choice: Goat
Company: Unicare, St. Louis Agency: RPA, Santa Monica, Calif. Market: Human resources managers, CEOs Quick chase: The happy face balloon rising above a corporate cube farm works well with the headline: "You're happy. Your board is happy. Your employees are happy. Celebrate now. This may never happen again." Copy immediately makes the point that Unicare is responsible for all the joy. We weren't as happy about the text's appearance, however. Black type on a medium gray background lacks contrast. Try some white. Still, this ad beat the Humana effort.
Chasers' choice: Gloat