Chasers' choice: Goat Company: ViewSonic, Walnut, Calif. Agency: Two Brains Creative, Costa Mesa, Calif. Market: Valued-added resellers, IT Quick chase: When it comes to projectors, we think focus is the name of the game. We like the singular focus on the single model being held comfortably in the palm of a woman's hand. The visual underscores the fact that the projector is a micro-portable. Surrounding the visual are such product features as "1,000 lumens" and "2.2 lbs." Copy follows through nicely on the point that the unit is ultra-light.
Chasers' choice: Gloat