Goat or Gloat

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Company: IPxray, Stamford, Conn. Agency: N/A Market: Corporate security Quick chase: A dog's gotta do what a dog's gotta do, but is this necessary? Maybe the image is apt as IPxray, which describes itself as a hosted scanning solution, offers to "sniff out your vulnerabilities." Copy goes on to ask readers, "Ever have that feeling somebody's checking out your network, looking for vulnerabilities that could bring down your whole company?" The larger concern is that advertising is the best opportunity a company has to portray its personality, which in IPxray's case appears to be sophomoric. Chasers' choice: Goat Company: Webroot Software, Boulder, Colo. Agency: Vermilion, Boulder, Colo. Market: Corporate security Quick chase: There's trouble camou-flaged in the bush. A predator is about to have you for lunch. It's a brilliant image that flawlessly pairs with the headline: "Spyware is lurking." Copy reads, "It is one of the most lethal threats that your enterprise faces today. Spyware steals bandwidth, halts productivity and puts your intellectual property in harm's way." It goes on to explain how Webroot offers protection, and makes a call to action by offering a free network scan on Webroot's Web site. Chasers' choice: Gloat
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