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Goat or Gloat

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Company: Postini, Redwood City, Calif. Agency: In-house Market: Technology integrators and VARs Quick chase: While the man in the tie sits on a rock in front of a placid body of water and communes quietly with the muse, readers are left to grapple with a noisy agglomeration of information about Postini. The company, which provides services to prevent spam, phishing and other e-mail attacks, serves up lots of useful bits about its service, but we're concerned that Postini is sharing too much. There are too many headlines, and the text strikes us as too small to be approachable to a busy audience.

Chasers' choice: Goat

Company: SurfControl, Scotts Valley, Calif. Agency: In-house Market: Technology integrators and VARs Quick chase: The wordplay banner hung on the doorknob says it all: "Phishing Gone." For businesses worried about phishing, spam, spyware and other electronic plagues, SurfControl has just the thing. "Because with the SurfControl security solution you have the peace of mind of knowing that the threat of malicious attacks are gone from your network." The subject and verb in the aforementioned sentence don't agree, and the text is on the small side, but we'll forgive those faults because we like the simplicity.

Chasers' choice: Gloat

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