Goat or Gloat

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Company: Earthlink, Atlanta Agency: Crispin Porter+Bogusky, Miami Market: Mobile executives Quick chase: We like it when the product is the hero of the ad. We like it when callouts are used to highlight product features, in this case, on the BlackBerry. And we like a headline that has some sell to it. But we like an ad that tells a story, and this one does not because there is no copy block. Perhaps you could argue that the callouts tell the tale. We also don't like the big blocks of fine print that we see at the bottom of this ad. They make us nervous. Chasers' choice: Goat

Company: T-Mobile, Bellevue, Wash. Agency: Publicis West, Seattle Market: Mobile executives Quick chase: Unlike the adjacent Earthlink ad, which did a solid job of noting product features, this ad for T-Mobile is primarily about benefits. In this case, it's the benefit of freedom in particular. In a smart-looking visual, the steps from the workplace morph into an alpine playland. Armed with a BlackBerry with T-Mobile service, the user can "get out of the office and stay connected." The headline: "Out. Brought to you by T-Mobile" gets a bit lost in the moguls. Chasers' choice: Gloat

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