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Goat or gloat

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Company: Websense, San Diego Agency: Lyon & Associates, Encinitas, Calif. Market: Chief security officers Quick chase: Perhaps it doesn't take much to stimulate the suspicious minds of chief security officers. But certainly there's more that can be said in this ad for Websense, a Web security concern, to drive readers to its Web site where they can learn more about its services. The ad is elegant, but we'd still like some more "tell" to go with the "sell." Chasers' choice: Goat

Company: Arbor Networks, Lexington, Mass. Agency: N/A Market: Chief security officers Quick chase: Arbor Networks puts a face-or faces-on the threat of a security breach in the form of a group of youthful, black-clad evildoers out to attack a company's network. The headline states: "Once they've found your network, you've lost." The visual is a compelling way of driving readers into the text and a link to an interactive exercise. Chasers' choice: Gloat

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