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BtoB

Goat or Gloat

Published on .

Company: Cingular, Atlanta Agency: BBDO, New York and Atlanta Market: IS directors, corporate management Quick chase: A gray-toned wireless device set against a white background doesn't exactly pop on the page. The lack of contrast undermines the ad's visual appeal. Cingular is primarily selling its real-time wireless e-mail, but the hardware itself could use more sizzle to draw readers into the text that underscores how wireless e-mail can boost employee productivity. Bullet points in the copy are accessible and useful. Chasers' choice: Goat

Company: Verizon, Bedminster, N.J. Agency: McCann Erickson, New York Market: IS directors, corporate management Quick chase: Verizon puts more emphasis on the hardware than on the wireless service, but it certainly makes the product look hot. Verizon introduces the Motorola Q, which looks like a must-have device, thanks to smart art direction. The visual not only makes the product look cool but thin as well. Note the contrast between the roundness of the pen and the wafer-thin look of the Q. Chasers' choice: Gloat

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