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Goat or Gloat

Published on .

Company: Kyocera Mita America, Fairfield, N.J.
Agency: Seiter & Miller Advertising, New York
Market: IS
Quick chase: An attractive woman in a pink top gestures to a handsome man sporting a yellow tie to come hither. The headline reads: "When are you going to make your move?" No, it's not what you're thinking. This is an ad about reliability, as in the reliability of a printer-copier. The suggestive silliness aside, the ad makes the valid point that a respected third party has determined that the Kyocera KM-8030 has remarkable staying power.
Chasers' choice: Goat

Company: Canon USA, Lake Success, N.Y.
Agency: Dentsu America, New York
Market: IS Quick chase: A fashion designer and her handiwork in glorious four color command the reader's attention on the left-hand side of the spread. She looks confident and in command. She looks like someone who can be counted on to deliver a quality product. Her doppelganger in the mechanical world is the Canon Imagepress C1. "In the world of printing, I can deliver accuracy, quality and consistency that will always be in style." The machine gets heroic treatment below the headline.
Chasers' choice: Gloat

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