BtoB

Goat or Gloat

Published on .

Most Popular
Company: Embassy Suites, Beverly Hills, Calif.
Agency
: N/A
Market
: Corporate travel managers, business travelers
Quick Chase
: The mosaic of circular images accompanying the headline "It's like an ATM that gives you time instead of money" is an image that requires too much work on the reader's part. Embassy Suites Hotels is promoting its convenient registration kiosks designed to save the time-pressed business traveler a few steps. But the image/headline combination can't be conveniently absorbed in a single glance.
Chasers' Choice: Goat

Company: Courtyard Marriott, Bethesda, Md.
Agency
: N/A
Market
: Corporate travel managers, business travelers
Quick Chase
: This one is simple: Road warrior in a bathrobe, with a slight case of bed head, peers somewhere into the future against the backdrop of a hotel room and his laptop displaying the screensaver. Thanks to Courtyard Marriott's free high-speed Internet—the essential point of the ad—he can close deals in a bathrobe. The ad is as convenient as the service being touted.
Chasers' Choice: Gloat

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