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BtoB

Goat or Gloat

Published on .

Company: Victorinox Swiss Army, Monroe, Conn. Agency: In-house Market: Incentives managers Quick chase: Victorinox Swiss Army, the famous maker of the ultimate symbol of versatility, displays its wares in workmanlike fashion. The straight-up presentation accenting the quality of its multiuse knives and watches will be appreciated by buyers and specifiers of these premium items, but the ad lacks the subtlety, beauty and clutter-busting quality of its Goat or Gloat competitor. Chasers choice: Goat
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