Scottsdale, Ariz.—Web hosting company GoDaddy.com announced plans to buy television spots in Super Bowl XLVIII, its 10th consecutive year advertising on the big game. GoDaddy said it has purchased two 30-second spots, which will run during the Fox broadcast Feb. 2. The spots will be created by GoDaddy's advertising agency of record, Deutsch New York. The budget was not disclosed.