New York—Internet domain registry company GoDaddy will debut a television spot during NBC's coverage of the London 2012 Summer Olympics from July 27 to Aug. 12. The budget was undisclosed.
“Inside Out,” created by Deutsch New York, features two characters—an attractive woman named Charlene and Karl, an IT geek. As the camera zooms in on Charlene, voice-over says, “Behold Charlene. Charlene is how GoDaddy attracts domain name customers.”
The camera then moves to Karl, who is connecting wires to servers and configuring a jumble of computers. Voice-over continues: “But there's also Karl. Karl is how GoDaddy keeps customers. ... GoDaddy.com: Charlene on the outside; Karl on the inside.”