New York—Web hosting company GoDaddy.com announced it has named Deutsch New York as its advertising agency of record. Deutsch will begin working on two 30-second commercials that will run during the 2013 Super Bowl.
Since 2005, GoDaddy.com has produced Super Bowl ads in-house. Earlier this year, it selected Deutsch to help it create a new ad campaign, “Inside Out.” The Super Bowl spots will be designed to “reposition sexy,” said GoDaddy.com CMO Barb Rechterman. “We think it's sexy to grow a business, to be your own boss and to make dreams come true online,” she said.