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BtoB

Goldberg Moser back in PCs with Micron

Published on .

San Francisco--Micron Electronics, Nampa, Idaho, on Thursday moved its estimated $50 million account to Goldberg Moser O'Neill, putting the San Francisco agency back in personal computers 15 days after it resigned Dell Computer Corp. The agency shift, which had been rumored (Advertising Age, April 19), reunites Goldberg Moser with Micron Chairman-CEO Joel Kocher, a former senior executive at Dell. Goldberg Moser replaces Bam!, an Austin, Texas, shop that developed a campaign last year with the theme ``New Rules. New Tools.'' (From Advertising Age.)
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