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BtoB

Goodby, Silverstein and Partners captures Best in Show at IAB’s MIXX Awards

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New York—Goodby, Silverstein and Partners’ ad campaign for Hewlett-Packard Co., “The Computer Is Personal Again,” won Best in Show Tuesday night at the Interactive Advertising Bureau’s third annual MIXX Awards.

The MIXX Awards are devoted to interactive advertising and recognize excellence in both creative and effectiveness.

Goodby’s campaign for HP consisted of TV, Web films, online, print and new media, all centered on the notion of “personal.”

In the b-to-b category, Stinson Partners captured the Gold Award for General Electric Co.’s “Stream GE: Broadcasting ecomagination” ad campaign. Ogilvy won the Silver Award for its “IBM Web Documentary Project”; Digitas won the Bronze Award for IBM’s “Executive Interaction Channel” campaign.

—Matthew Schwartz

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