BtoB

Google’s TV-plus-Internet service to go global

Published on .

Most Popular
Mountain View, Calif.—Google plans to launch its Google TV platform internationally next year, expanding the initiative that promises to merge the viewing and advertising experiences of both television and the Internet.

Google TV, to be launched first in the U.S. this fall, would allow viewers to access Internet content on their TVs along with regular broadcast and cable programming, all findable via a single search box similar to the Google Internet search engine function. Users also will be able to access the Internet at the same time they're watching TV.

Intel Corp., Logitech and Sony Corp. are partnering with Google to bring to market special TV sets, keyboard-equipped remote controls, Blu-ray players and set-top boxes capable of accessing the Google TV service.

In this article: