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BtoB

Google to add 'do not track' feature to Chrome browser

Published on .

Mountain View, Calif.—Google Inc. will add a Do not track option to its Chrome Internet browser, joining Microsoft Corp. and Mozilla Corp., which announced similar features for their browsers.

Google said on its blog page that its new extension permits the user to block all tracking by anyone, rather than company by company as is currently offered by a consortium of marketing and advertising organizations.

Chrome's approach to do not track also is slightly different from other browsers. IE9, to be released later this year, will require users to create lists of third-party websites they want to block from tracking their behavior. Mozilla is considering adding a signal to Firefox 4, to debut next month, to let users automatically ask websites not to track their online activities.

Google's Keep My Opt-outs extension is available from the Chrome Web Store.

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