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BtoB

Google adds CPA ads to existing CPC strategy

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Mountain View, Calif.—In addition to its current cost-per-click-based model, Google will test cost-per-action (CPA) advertising, according to Seeking Alpha blogger David Jackson. Jackson said he received an e-mail invitation from Google asking him to participate in the CPA test. Analyst Matt Booth of tKelsey Group, a research company, said in his company's blog that "a CPA-based product is part of the wider strategy to push toward landing page optimization, conversion tracking, products like the rumored GBuy [a potential PayPal competitor], offline media ads and other programs."

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