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Google branches into expandable ads

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Mountain View, Calif.—Google announced this week it is offering to online advertisers expandable ads, which start out as banners or square ads and expand dramatically when clicked on.

Such ads generally expand on a mouse-over, but Google said it would avoid this feature because of the feature’s tendency to irritate viewers.

Google said advertisers will gain revenue based on whether they use cost-per-click ads (CPC) or cost-per-thousand-impressions (CPM) ads. CPC expandable ads will generate earnings only when a user clicks through to the advertiser’s landing page, not merely when the ad is expanded.

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