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BtoB

Google buys online video company Episodic

By Published on .

Mountain View, Calif.—Google has bought online video startup Episodic, which offers a platform for broadcasting, measuring and charging for live and on-demand video. Financial terms of the deal were not released.

Episodic, which debuted in October, has worked for Showtime in broadcasting live sports shows. In addition to managing online video, the company offers monetization programs through advertising and credit card subscriptions, as well as syndication, audience measurement and analytics.

The company is expected to join Google’s YouTube division.

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