×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Google buys social networking 'answer engine' Aardvark

By Published on .

Mountain View, Calif.—Google Inc. has acquired social networking search company Aardvark. No purchase price was disclosed, but Internet products blog TechCrunch reported that the deal was for $50 million, citing an inside source. Unlike a traditional search engine, Aardvark takes multiword queries and routes them to the user's friends and social networking contacts, and to their contacts as well, for answers. The company was founded by two former Google executives, Max Ventilla and Nathan Stroll. The deal is Google's second recent foray into social media. Last week the company released Google Buzz, a social networking platform for Gmail that allows users to share messages, videos, photos and links.
Most Popular
In this article: