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BtoB

Google cancels print ad program for newspapers

Published on .

Mountain View, Calif.—More bad news for newspapers: Google is discontinuing its print ad sales program for newspapers, according to a Google blog posted Tuesday by Spencer Spinnell, director of Google Print Ads.

In the post, Spinnell said the program, which started with 50 newspaper partners in November 2006 and now has 800 U.S. newspapers, will cease on Feb. 28.

“We will continue to devote a team of people to look at how we can help newspaper companies,” Spinnell said in the post. “It is clear that the current Print Ads product is not the right solution, so we are freeing up those resources to try to come up with new and innovative online solutions that will have a meaningful impact for users, advertisers and publishers.”

—Sean Callahan

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