Mountain View, Calif.—Google announced Thursday it has launched Google Checkout, a secure online payment process.
The new service enables shoppers to purchase from participating stores with a Google login.
Google Checkout also works with the company’s AdWords search advertising program to enable merchants to process all or a portion of their sales for free. For every $1 merchants spend on AdWords, they can process $10 in sales through Google Checkout at no charge.
Participating online stores and Adwords ads will display a Google Checkout icon. The service is currently available to U.S. marketers, and Google said it is working on making it available to merchants internationally.
"By integrating the checkout process with search and advertising, we're helping our users complete the cycle of searching, finding and buying," said Salar Kamangar, VP-product management at Google, in a statement.