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Google considers testing print ads in newspapers

Published on .

New York—Following positive reactions from advertisers and publishers to its test of print ads in two tech publications, Google Inc. is now considering testing print advertisements in Chicago newspapers. The plan was first reported on a Web log by Vinnie Lingham, a search marketer in South Africa. Google would not say which Chicago newspapers the search engine—which is quickly morphing into media company—would be working with or details about the advertisements. Google bought ad pages in the September and October issues of PC Magazine and Maximum PC, and used the space to display several ads from its advertisers. The ads looked like classifieds but included images.
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