Google debuts ad creation tool for newspaper print ads

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Mountain View, Calif.—After expanding its Print Ads program to all U.S. advertisers a few months ago, search leader Google said that starting today it will offer an ad creation tool to help small and midsize advertisers create newspaper ads with predesigned templates.

The new tool is free and available to all AdWords advertisers. Google said that in addition to the newspaper ad tool, advertisers can now search through the search engine’s inventory of 450 newspapers, chat with Print Ads account reps directly from the interface and access Google Print Ads directly from the AdWords Campaign Summary page.

—Carol Krol

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