×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Google debuts Zavers digital coupon service

Published on .

Menlo Park, Calif.—Google Inc. has introduced a digital coupon service called Zavers that enables manufacturers and retailers to reward customers with coupons relevant to past purchases. Companies that join Zavers promote the discounts on their own websites. Customers can add these coupons to their accounts, with coupon redemption and manufacturer payment occur in real time at checkout, Google said on its Google Commerce blog site. Zavers uses real-time analytics to measure coupon redemptions to better unveil customer preferences, Google said.
Most Popular
In this article: