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BtoB

Google to ditch Tags ad platform for small businesses

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Mountain View, Calif.—Google plans to shelve its Tags advertising platform targeting small businesses and will focus instead on its Google Places Boost product, aimed at the same market.

Google Tags, just a year old, allowed businesses to post bright yellow call-outs in their Google Places pages for $25 a month, highlighting important company features on a map. However, last fall Google introduced Boost, which enables small businesses to create contextual search ads from their Places account which appear as pushpins in Google Maps and in the Sponsored Links section of Google.com.

While Google said in a blog post that “tens of thousands of businesses” have used Tags, the company will consolidate its small-business outreach, close Tags and focus on Boost instead.

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