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BtoB

Google still dominates search market share, Bing gains

By Published on .

Mountain View, Calif.—Google still dominates as the search engine of choice, accounting for 65.6% of all Internet search queries for the month of November, according to statistics from digital marketing company comScore. Google's share in October was 65.4%.

Microsoft's Bing search engine logged 10.3% of all searches in November, up from 9.9% in October, and representing Microsoft's highest search share in more than two years when its search engine product was called Live Search.

Yahoo's market share was 17.5% for the month, down from 18% in the previous month, and the lowest proportion ever recorded for Yahoo. The company's dwindling share of the search market coincides with the startup of its $100 million worldwide "It's Y!ou" marketing campaign, to raise awareness and increase usage of its products.

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