Mountain View, Calif.—Google Inc. has enhanced its paid-search offering with more precise location targeting and messaging.
AdWords Location Targeting enables marketers to associate ZIP codes to their paid-search campaigns to target more precisely where their ads appear and at what time of day. Augmenting this is another new feature, Location Insertion, which automatically adds such details as the city where the viewer is and contact information.
Another new Google feature is conversion data associated with Ad Extensions, business information added to paid-search ads including address, phone number, more website page links or product information. Reports now can include how often users click on these extensions.