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Google expands print advertising program, posts 58% Q2 revenue increase

Published on .

Mountain View, Calif.—Google has announced the expansion of its Google Print Ads program, which lets online advertisers buy ad space in newspapers.

The program, which debuted in beta in November with 50 newspapers and a small group of advertisers, has now expanded to include 225 newspapers with a combined circulation of about 30 million.

Participating newspaper publishers include E.W. Scripps, Freedom Communications, Hearst Newspapers, Gannett, GateHouse Media, MediaNews Group, The New York Times, Seattle Times Co., Tribune Publishing and The Washington Post.

Separately, the search engine leader reported revenue of $3.87 billion for the second quarter ended June 30, up 58% over the second quarter last year. Net income in the second quarter was $925.1 million, or $2.98 a share, compared with $721.1 million, or $2.39 a share, in the second quarter last year.

—Matthew Schwartz, Kate Maddox

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