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BtoB

Google expands Product Ads to all advertisers

Published on .

Mountain View, Calif.—Google will expand its Product Ads feature to all advertisers, following a yearlong beta test in which the paid search offering—with pictures, price and description included in search results—was tested with about 800 companies.

Advertisers opting for Product Ads will automatically have product images and other details pulled into search query results. These types of ads get more click-throughs than text-only ads as well as higher conversion rates, according to Google.

While Product Ads appear via search queries, the payment method differs from traditional pay-per-click. With Product Ads, marketers pay only if there is a resulting purchase of the product they wish to display, a process called cost-per-action. Google will share in the sales revenue.

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