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Google expands satellite ad offerings via DirecTV deal

Published on .

Mountain View, Calif.—Google has announced a deal to sell advertising on cable channels via a new partnership with satellite broadcaster DirecTV. The deal is estimated to reach up to 19 million satellite households in addition to the ones Google already reaches.

The deal, whose financial terms were not announced, will allow Google to sell ad inventory on such outlets as Bloomberg, Fox Business, Centric and TV Guide. It will boost Google’s current reach to almost 30 million satellite households, augmenting its existing deal with Echostar Communications Corp.

Google TV Ads was introduced in 2007. It is an automated auction-based system for buying ads by choosing which TV shows best fit the advertised product or service.

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