×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Google expected to announce health portal

Published on .

Mountain View, Calif.—Google Health, a vertical portal dedicated to health information, is expected to be one of the announcements the search engine giant will be making Wednesday at its annual Google Press Day.

The new portal is expected to be similar to Google Finance, a vertical information site announced in March that is now in beta testing.

According to online measurement company Hitwise, 2.67% of Google's traffic in April went to sites in the health and medical category. Yahoo! Search sent 2.43% of its traffic to this category, while MSN Search sent 1.97%.

Hitwise said the U.S. National Library of Medicine and WebMD are the leading sites receiving traffic from Google, which it says may provide clues as to where Google will get its content.

—Carol Krol

Most Popular
In this article: