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BtoB

Google increases search market share

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Reston, Va.—Google reinforced its position as the U.S. search engine market leader with 41.4% of searches conducted in January, according to comScore Media Metrix, a division of comScore Networks, which measures search activity in its monthly qSearch analysis.

Yahoo! remained in second place with 28.7% of the market. Google also gained 6.3 share points compared with its January 2005 share of 35.1%, while Yahoo!’s share went down 3.1 share points since January 2005.

MSN, which came in third with 13.7% of the market also dipped, by 2.3 share points when compared with January 2005.

Time Warner Network claimed 7.9% of the market (vs. 9.6% in January 2005), and Ask.com, formerly Ask Jeeves, followed with a 5.6% share. Ask.com gained 0.5 share points compared with January 2005.

—Carol Krol

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