×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Google Instant to kill SEO?

By Published on .

In a Wednesday post on “The Steve Rubel Stream,” the blogger put forward the theory that the new Google Instant, which provides feedback for searches from the first letter you type in the search box, will have huge implications for search engine optimization. In the post, called “Google Instant Makes SEO Irrelevant,” Rubel writes: “Here's what this means: no two people will see the same web. Once a single search would do the trick - and everyone saw the same results. That's what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors."
READ MORE
Most Popular
In this article: