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Google introduces Ad Review Center for publishers

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Mountain View, Calif.—Google has introduced a new feature for AdSense called the Ad Review Center, according to a Google Inside AdSense blog posting late Thursday.

Ad Review Center will give publishers transparency and control over the ads appearing on their content pages.

According to the blog post, Google will be rolling the feature out to publishers “over the next few months.”

When publishers first opt in to the Ad Review Center, they will see all placement-targeted ads currently aimed at the publisher’s site. A few days later, publishers can review placement-targeted ads that have previously run. If a publisher feels an ad is not relevant, it can prevent it from appearing again by blocking it. The publisher also has the option to review ads before they appear on the publisher’s site.

—Carol Krol

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