Mountain View, Calif.—Google Inc. has launched a survey tool to help companies with online research in exchange for customers' access to content.
Google Customer Surveys
can prompt a user, for example, to answer questions before accessing such content as white papers, videos or apps. According to Google, such screening questions help businesses better target prospects.
The service costs a publisher 10 cents per response for all U.S. website visitors and 50 cents per response if respondents are targeted by criteria such as age, gender, income and location. Businesses are reimbursed 5 cents per response.