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BtoB

Google launches +1 social search recommendation feature

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Mountain View, Calif.—Google is rolling out a new feature that will allow users to recommend their own search results to others.

Called +1 (“plus one”), the service will be available to users with a Google public profile linked to their Gmail or other accounts. Clicking a +1 button appearing next to search results and advertisements will send the recommendation to email contacts and social friends, and also serve to reorder future search results for the original user.

Last fall, search engine rival Bing forged a deal with Facebook that allows users who log onto Bing through their Facebook accounts to see search results partly informed by “likes” from their friends.

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