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BtoB

Google launches AdSense for feeds

Published on .

Mountain View, Calif.—Google announced it has launched AdSense for feeds, a new product that allows publishers to earn money from their RSS feeds with contextually and placement-targeted ads.

The Google sales force will sell cost-per-impression ads directly to the largest advertisers, while the rest of a publisher’s inventory will be filled with contextually targeted cost-per-click and CPM ads, according to the search leader.

The ads are optimized specifically for RSS feeds. Google said publishers will also be able to view detailed statisics on feed audiences and distribution through FeedBurner, a feed reader application, when they set up feeds with AdSense.

—Carol Krol

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