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BtoB

Google launches social search feature

By Published on .

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Mountain View, Calif.—Google has introduced a way to find online content posted by colleagues and friends on social media sites and blogs.

Called Google Social Search, the tool matches up a user’s query with relevant social posts from personal contacts in Gmail or Google Talk, or those linked via Google Profile from sites such as Twitter and FriendFeed.

Creation of a Google profile is required to make the feature work. Thereafter, a query through Google’s search engine displays the user’s social search results halfway down the page.

In a related development, Google last week announced a deal with Twitter to index tweets and make them available for real-time search queries.

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