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BtoB

Google launches training program, signs new Web partner

Published on .

Mountain View, Calif.—Google announced the launch of Google Advertising Professionals, a program that includes training, tools and marketing resources for those who manage Google AdWords on behalf of advertisers, including search engine marketers, agencies and Webmasters.

The training has three main components: a user interface to manage AdWords customers called My Client Center; a number of self-paced training lessons called the Learning Center; and Logo, a qualification bestowed on participants who become Qualified Google Advertising Professionals after passing a proficiency exam and meeting other requirements.
Separately, Google announced Buy.com has become the latest Web partner to deliver Google AdWords ads via Google's AdSense program. Buy.com is an e-commerce provider of products including computers, software, electronics and music downloads.

--Carol Krol

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