Google maintains commanding U.S. search market share

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New York—Internet searches in the U.S. using the Google search engine accounted for 65.0% of all search queries during May, according to Internet intelligence service Experian Hitwise. Searches on Bing and Bing-powered Yahoo accounted for a combined 28.1% share for the month. The market shares of these three were relatively unchanged from April. The remaining proportion of searches was shared among 65 other search engines. Experian Hitwise added that shorter search queries are on the rise, with one-word queries increasing 19.0% year over year and longer search queries of five-to-eight words or more decreasing. The company attributed the change in user behavior to better automated search results by the search engines.
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