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BtoB

Google Maps offers wayward directions for NYC subway

By Published on .

Lost in translation? Google began a campaign in April to launch step-by-step public transportation directions with Google Maps for Chicago and San Francisco. To further promote the feature, Google purchased ads in the beginning of November offering transit directions inside New York subway cars. Yet, Google Maps might want to reference Google Earth before releasing any further geographic information. According to Silicon Alley Insider blogger Nicholas Carlson (“Google's Directions in NYC Subways: Wrong”), the ad diagrams inside one shuttle suggest taking the 1, 2 or 3 train and walking to 4 Penn Plaza to get from Grand Central to Madison Square Garden. However, the 1, 2 or 3 train runs through Times Square, not Grand Central. Advertising Age's digital editor Abbey Klaassen (“Google confuses NYC tourists in subway system”) contacted Google and CBS Outdoor, which sells the subway ads; they have yet to comment on the problem or plans to repair it. Unless tourists revert to the MapQuest platform or pay sky-high cab fares, MTA-sanctioned brochure maps will be seeing a resurgence.
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