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Google Maps rolls out N.Y. campaign

Published on .

New York—Google last week rolled out a campaign in New York, called “Google Maps—Favorite Places.”

The campaign, developed in collaboration with NYC & Co., is designed to position Google Maps as the premier resource for navigation by promoting local businesses. It includes outdoor and online, such as a microsite at www.google.com/favoriteplaces.

The budget was undisclosed.

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