Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Google, Microsoft gain big with active, first-page advertisers

Published on .

Chicago—A new report documents extensive growth in the number of active, first-page advertisers for Google and Microsoft, with only slight growth for Yahoo.

According to “Search Engine Advertising Update—Q408” from marketing intelligence provider AdGooroo, Google led all search engines in the fourth quarter of 2008 with first-page advertiser growth of 58%, followed by Microsoft’s Live Search, up by 42.3%.

Yahoo logged growth of 8.8% in active first-page advertisers, which AdGooroo characterized as “surprisingly low given the brisk pace of online holiday sales.”

—Christopher Hosford

Most Popular
In this article: