Menlo Park, Calif.—Google Inc. has announced it will begin offering native ads through its DoubleClick display ad platform on publisher websites.
Google has been testing the ad units, which look like surrounding journalistic content but are actually sponsored by advertisers, with a handful of publishers, and will expand the service in the coming months, the company said on its DoubleClick blog page.
Google, however, has not backtracked on its refusal to show such ads on its own news site. In March the company warned
agencies, advertisers and publishers that native ads that show up on its news site would violate its quality guidelines.